Marketing Manager
Full Time
|
6-10
YEARS
|
Bangalore-IN
Roles and Responsibilities
- Creating brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Planning and execution of all communications and media actions on all channels, including online, social media and events to drive awareness and demand to Ankercloud offerings in India and Europe.
- Building and promoting customer case studies with alliance partners to provide customers with tangible results and implementation stories.
- Developing and monitoring marketing plans to effectively drive customer awareness and adoption of cloud services by Ankercloud.
- Managing the budget for advertising and promotional items
- Developing and managing alliance relationships with AWS, GCP and Azure in India and Europe marketing teams.
- Ensuring marketing activities are recognized, evaluated, and optimized through continuous tracking systems.
- Source and manage a strong network of website/webflow developers and design experts
Technical Expertise
- Brand awareness - a clear understanding of brands and the marketing mix.
- Possess a very good understanding of how to drive business and market effectively.
- Very strong written and verbal communication skills with an eye for details.
- Experience with cloud technologies and companies including AWS, GCP, Microsoft, and/or technology professional services firms.
- Demonstrated experience in working with sales leaders in driving pipeline and revenue.
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
- Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
- Relationship and stakeholder management skills.
- Good to have performance marketing Experience.